GÓSN. is a New York City based menswear brand, founded in 2017 by the designer Taylor Goson. GÓSN. became Taylor's creative platform to steer away from corporate America and crunching numbers. The inspiration for GÓSN. originally comes from Japanese street style and fashion. The designs are based on traditionally utilitarian style garments and are elevated and modernized by interesting and unexpected detailing. Minimalism, functionality, and utilitarianism ultimately define the GÓSN. brand.