Byron Lars - TRANOÏ Richelieu
Byron Lars
Byron Lars Beauty Mark is a designer womenswear collection based in New York City. The Beauty Mark brand was founded by Byron Lars in 2001 as an extension of his vision to create clothing that is beautiful, accessible and impeccably tailored. Byron is known for creating collections inspired by twisting traditional womenswear silhouettes and distorting traditional menswear tailoring, then combining multiple fabrics and trims to create a look that is effortlessly cohesive. With a passion and dedication to the cut of every garment, he has developed a loyal following for his unique ability to fit a woman’s body; to both accentuate her assets and camouflage her flaws. The result is a juxtaposition that is modern and relevant to today’s fashion trends while remaining classic. His work is unparalleled ... From the beginning of his career Lars has been lauded for his creativity and expertise in craft. In 1986 he was chosen to represent the USA at International Concours des Jeunes Createurs de Mode and in 1990 he was awarded the Vogue Cecil Beaton Award for Illustration in London. Upon the debut of his first bespoke collection, he was named the Women’s Wear Daily “Rookie of the Year.” Byron Lars was awarded the Pratt Institute Fashion Visionary Award in 2014. That same year he participated in the Black Dress Exhibit and Salon at the FIT Museum and was included again in 2019. In 2020 Byron will be honored with the Shine Award presented by the Mayor of Oakland, California. Byron Lars Beauty Mark is sold in luxury boutiques worldwide.
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